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The 8th INFLOW Global Summit 2024 brought 60 renowned influencers from 30 countries to Istanbul, shining a spotlight on Türkiye’s growing influence in digital marketing and cultural promotion. Sponsored by Turkish Airlines, the event celebrated the vibrant blend of Istanbul’s historic and contemporary charm. Taking place from 1–4 December, the summit attracted influencers with a collective reach of over 250 million. With Turkish Airlines as the main sponsor, the gathering highlighted Türkiye’s leadership in influencer marketing and its commitment to innovation and global cooperation in the digital landscape. With 74.41 million internet users, 57.50 million social media users, and 80.69…