Emerging Travel Group, a prominent global travel company operating RateHawk, ZenHotels, and Roundtrip, has announced a significant partnership with Sabre Hospitality, a leading provider of software and technology solutions. This new alliance integrates Emerging Travel Group’s platforms with Sabre’s SynXis technology, aimed at boosting revenue opportunities for hoteliers and enhancing their connectivity and distribution processes.
The collaboration will enable hotels to leverage the extensive reach of Emerging Travel Group’s platforms, which offer robust distribution channels and global exposure. Notably, the partnership grants hotels access to RateHawk, a renowned B2B platform that connects them with over 80,000 travel professionals, retail travel agents, and API partners across 120 markets. RateHawk also includes RateHawk Premier, a bespoke service designed for high-net-worth individuals seeking a tailored booking experience.
Simone Large, Head of Direct Supply at Emerging Travel Group, highlighted the importance of this integration. “While Emerging Travel Group has a wide range of integrations, adding SynXis is crucial for advancing our direct supply strategy and expanding our global reach. Integrating with SynXis will enable us to enhance our portfolio with diverse, high-quality hotel chains that are highly valued by our retail customers. It also allows hoteliers to increase their visibility within this lucrative segment.”
With the integration of SynXis, new hotel partners joining Emerging Travel Group will benefit from a streamlined management system. This functionality allows them to handle inventory, availability, rates, and promotions from a single distribution point, simplifying operations and improving efficiency.
Emerging Travel Group, headquartered in the UAE, reported a gross transaction value of $2.6 billion in 2023. The company operates with a workforce of over 3,000 employees across more than 80 countries, with offices in major cities including Dubai, Wilmington, Singapore, London, Berlin, Lisbon, Warsaw, and Limassol.
The partnership with Sabre Hospitality represents a strategic move for Emerging Travel Group, enhancing its technological capabilities and expanding its market presence. This collaboration underscores the company’s commitment to providing cutting-edge solutions and increased opportunities for hoteliers worldwide.