The prestigious World Employer Branding Festival is set to take place in Jingdezhen, China, from 1 to 2 December 2024. Hosted by the Employer Branding Institute, the event will bring together some of the world’s leading HR professionals, corporate representatives, and branding experts, focusing on the latest trends and innovations in employer branding.
The festival will attract more than 1,000 brands, providing a unique opportunity for attendees to explore global insights and case studies in the field of employer branding. The two-day event is positioned as a large-scale exhibition, offering a wealth of presentations, panel discussions, and workshops. The aim is to promote the exchange of cutting-edge practices in recruiting, retaining, and developing talent, with representatives from award-winning companies demonstrating their success in these areas.
One of the highlights will be a keynote presentation by Richard Mosley, a prominent figure in employer branding. Experts and industry practitioners will discuss the future of the field, particularly in light of changing global market conditions, technological advances, and an increased focus on diversity, equity, and inclusion. The festival’s organisers emphasise the open platform it creates for attendees to freely exchange ideas, strategies, and insights, fostering a spirit of collaboration and learning among employer brand professionals.
In addition to its focus on professional development, the festival will offer an immersive cultural experience for attendees. Jingdezhen, known as China’s “porcelain capital,” holds a significant place in China’s history of ceramics and craftsmanship. The city’s heritage, spanning over 1,700 years, will serve as a backdrop to the event, providing a unique opportunity for attendees to explore the artistry and tradition of ceramics. The organisers hope the venue will inspire attendees to reflect on the intersection of tradition and modernity, a theme that resonates in today’s evolving HR landscape.
The festival will culminate in the 2024 Employer Branding Creativity Awards Ceremony. This awards night will celebrate companies and individuals who have shown exceptional creativity and effectiveness in employer branding, recognising excellence in areas such as talent acquisition, employee engagement, and diversity.
As China has relaxed its visa requirements, entering the country has become easier for international visitors, with many countries now benefiting from a 72-hour fast-track visa policy. This policy is expected to attract a wider audience of employer brand experts and industry professionals from across the globe, facilitating greater knowledge-sharing and collaboration between China and other nations in employer branding. Organisers believe the festival will play a pivotal role in bridging perspectives on employer branding, allowing Chinese and international businesses to learn from each other’s experiences.
The Employer Branding Institute warmly invites HR leaders, branding professionals, and corporate representatives to take part in what promises to be a landmark event in the employer branding calendar. The World Employer Branding Festival offers an unparalleled platform for those seeking insights into the future of the industry, particularly in a time of rapid transformation. Sign up here for early bird ticket: https://ebiglobal.mike-x.com/ZeMVc