Beijing recently concluded its 2024 Silk Road Rediscovery Tour, an event that attracted influencers from more than ten countries and showcased the city’s unique blend of cultural heritage and technological advancement. The tour, which wrapped up on October 25, offered participants an in-depth look at Beijing’s impressive achievements in areas such as the digital economy, ecological development, and cultural preservation.
Among the diverse attendees were influencers from far-flung regions, including Albania, Brazil, and Ethiopia. They were provided with a comprehensive perspective on how Beijing has embraced modernisation while honouring its historical roots.
Kanat Sakhariyanov, General Director of Atameken Business Channel, praised the Forbidden City as “a magnificent cultural treasure of humanity.” His sentiments were echoed by Aleksei Filatov, Head of Video Content at VKontakte, who highlighted Beijing’s pioneering efforts in autonomous driving technology. “I see a city where self-driving technology is rapidly advancing,” Filatov stated, indicating the city’s commitment to innovation in transportation.
The tour also included visits to various landmarks, with a particular focus on urban sustainability. Malaysian influencer Chloe Kwok Wei Yan expressed admiration for Shougang Park, noting its stunning transformation into a model of ecological development. “It exemplifies urban sustainability and ecological civilization,” she remarked, underscoring the importance of such initiatives in the modern world.
Endalkachew Sime, the former Ethiopian Minister of Planning and Development, described Beijing as “a vibrant and unique global metropolis that continues to preserve its rich history.” His observations reflect a broader appreciation for the city’s ability to balance progress with tradition.
Michael Doerrer, Communications Director at the International Council on Clean Transportation, urged global audiences to visit Beijing and experience its dynamism firsthand. “Don’t just sit on your couch and imagine China and Beijing, because it’s not what you think it is— it exceeds your imagination!” he encouraged, promoting a more authentic understanding of the city and its innovations.
Throughout the event, attendees engaged with local experts and toured key sites that exemplify Beijing’s commitment to modernisation without sacrificing its cultural essence. The mix of historical appreciation and forward-looking technology showcased during the tour was designed to position Beijing as a model for other cities aiming for sustainable growth.
The Silk Road Rediscovery Tour aligns with Beijing’s broader goals of enhancing its global reputation as a cultural and technological leader. By welcoming international influencers and showcasing its advancements, the city aims to foster greater connections and understanding across cultures.
As the tour concluded, participants left with newfound insights into Beijing’s extensive modernization journey, appreciating how the city has evolved into a hub of opportunities while remaining rooted in its rich heritage. With this successful event, Beijing continues to assert itself as a dynamic metropolis ready to embrace the challenges and opportunities of the future.