CGPH Banque d’Affaires, a prominent member of the Credit Glorious Property Holdings Ltd (CGPH Group), has announced the launch of an innovative crowdfunding campaign centred around the iconic artwork Pont Neuf Wrapped by renowned artists Christo and Jeanne-Claude. The campaign, hosted on the Optimart platform and authorised by the Bank of Italy, aims to raise €1,050,000 towards the artwork’s total valuation of €1,500,000.
The crowdfunding initiative invites retail investors to participate in a unique opportunity to invest in a piece of contemporary art, with plans to auction the work within 18 months. The projected return for investors stands at 10%, making the venture not only an opportunity to invest in high-value art but also a chance to experience the cultural and financial benefits of contemporary works.
Maurizio Cina, Chief of NPL Operations & Art Investment at CGPH, expressed enthusiasm about the campaign: “This project aligns with CGPH’s mission to democratise access to contemporary art, making it available to retail investors while also offering them a promising financial return.”
The Pont Neuf Wrapped installation, created by Christo and Jeanne-Claude in 1985, is one of the most celebrated works by the duo, who are known for their large-scale environmental artworks. The piece involved wrapping the historic Pont Neuf bridge in Paris with 440,000 square feet of fabric, transforming it into a monumental, temporary work of art. Now, the artwork is being made available to investors, who will have the opportunity to own a stake in the cultural and financial value of this remarkable piece.
The campaign marks a significant step towards CGPH’s goal of bridging the gap between the world of high-end art investment and the broader public. By offering a crowdfunding option, the bank aims to make prestigious art investment accessible to a wider audience, particularly those who may not traditionally have the means to invest in such high-value pieces.
In addition to providing investors with a chance to generate a financial return, CGPH aims to promote ethical and cultural investment practices. This is in keeping with the company’s broader mission of fostering investments that contribute to the appreciation of cultural heritage while providing sustainable financial opportunities.
“We believe that contemporary art is an asset that should be accessible to all types of investors, not just the elite,” said Cina. “This crowdfunding initiative reflects our commitment to creating opportunities for everyone to participate in the global art market.”
The artwork’s upcoming auction is expected to generate significant interest, and the campaign’s innovative structure may pave the way for similar ventures in the future, offering retail investors opportunities to be part of the art world in a way that was previously unavailable to them. Learn more at: https://optimart.it/investi