David Yurman, the renowned American luxury jewellery brand, has unveiled its 2024 holiday campaign, showcasing an impressive lineup of celebrities and influencers, including Sterling K. Brown, Hero Fiennes Tiffin, Winnie Harlow, Kyle Kuzma, Arizona Muse, and global ambassador Iris Law. This diverse ensemble of innovative storytellers aims to inspire audiences through their unique crafts and expressions.
The campaign, centred around the theme of joy, encourages consumers to embrace life’s luxuries and celebrate special moments, from festive gatherings to intimate dinner parties, with David Yurman’s timeless treasures. Through an engaging visual narrative, the brand invites viewers to indulge in the spirit of the season by gifting loved ones with exquisite jewellery.
Set against the backdrop of New York City, the campaign takes viewers on a metaphorical elevator ride through various holiday scenes, starting at the brand’s flagship store on 57th Street. The energetic montage captures celebratory moments shared among friends, all adorned in key collections from David Yurman, enhancing the festive atmosphere.
Renowned photographer Anthony Seklaoui, known for his distinctive style, has played a pivotal role in bringing this campaign to life. His ability to capture intimate and powerful moments reflects the brand’s commitment to art and creativity. Seklaoui’s work resonates with some of the most prominent editorial outlets and luxury brands, creating a narrative that inspires audiences to celebrate their individuality during the holiday season.
“We are constantly inspired by the energy of New York City,” said Carolyn Dawkins, Chief Marketing Officer at David Yurman. “It felt right to shoot this holiday campaign in the home of our brand and flagship 57th Street store, featuring ambassadors who embody the same connection to creativity and culture. Watching the brand grow here over the past 50 years has been remarkable, and it’s gratifying to see both our longstanding consumers and new ones find inspiration in this evolution.”
The campaign features a series of images and four episodic videos that highlight the brand’s signature collections, including Sculpted Cable, Chevron, Curb Chain, and Madison. Each collection is deeply rooted in the brand’s hero product, Cable, which continues to be the defining design element of David Yurman. Inspired by the Metropolitan Museum in New York City, Cable represents the brand’s DNA and influences every piece, reflecting the endless possibilities that stem from its New York origins.
David Yurman’s holiday campaign officially launched on October 28 and is available for viewing on DavidYurman.com and the brand’s global social media channel, @davidyurman. The campaign will also feature prominently in the brand’s advertising efforts through the end of the year, aiming to inspire consumers to celebrate the holiday season with luxury and elegance.
For more information about the campaign and the brand’s collections, visit DavidYurman.com.