Saudi Arabia has unveiled the ‘Saudi Red Sea’, a new mega-destination that promises to redefine global tourism by blending natural beauty, luxury, and cultural experiences. The announcement comes as part of the country’s ambitious plans to boost its tourism sector and showcase the stunning coastline stretching across the north, centre, and south of the Red Sea.
Fahd Hamidaddin, Chief Executive of the Saudi Tourism Authority (STA), described the Saudi Red Sea as a “bold, responsible model” for future tourism, offering visitors a unique mix of sustainability and luxury. With over 1,000 untouched islands, 500 dive sites, 1,200 species of fish, and 75 pristine beaches, the region provides an unparalleled opportunity for eco-tourism and adventure. The development aims to conserve 30% of the region by 2040, marking a significant step towards regenerative tourism in Saudi Arabia.
The Saudi Red Sea will be divided into three distinct areas – North, Centre, and South – each offering unique attractions and experiences.
In the North, the focus is on luxury and marine exploration, with high-end destinations such as NEOM, Sindalah, and Amaala. The region is set to become a haven for superyachts, wellness retreats, and luxury resorts, with notable accommodations such as the Ritz-Carlton Reserve Nujuma, Six Senses Southern Dunes, and the Desert Rock Resort. Visitors can enjoy activities like snorkeling, hiking through volcanic landscapes, or golfing with panoramic sea views. New developments, including eco-friendly lodges and the Amaala Yacht Club, will further enhance the region’s appeal.
The Central area, centered around Jeddah, Saudi Arabia’s bustling coastal capital, offers a mix of energy, culture, and entertainment. Known for its UNESCO-listed Al Balad district, Jeddah is a blend of ancient charm and modern excitement. Visitors can engage in a range of activities from beach horse riding to leisure fishing, while the newly launched AROYA cruise offers a three-night voyage to a private Red Sea island. The city also features YAM Beach at King Abdullah Economic City, a hub for water sports and recreation.
In the South, visitors can explore Arabian traditions and untouched nature. The Farasan Islands, with their lush mangroves and wildlife, are ideal for nature lovers and adventure seekers. The Fifa Mountains offer breathtaking views, while the Jazan coast is perfect for diving enthusiasts, showcasing vibrant coral reefs and marine biodiversity. The region is also home to historical landmarks such as Al Dosariyah Castle, offering a glimpse into Saudi Arabia’s military heritage.
Accessibility is another key feature of the Saudi Red Sea. The region is served by multiple airports, including Jeddah’s King Abdulaziz International, the new Red Sea International Airport powered by renewable energy, and the NEOM Bay Airport, which connects visitors from major cities like London, Dubai, and Riyadh. An eVisa system has been introduced, allowing tourists from the UK, US, and European Union to access the region with ease.
The Saudi Red Sea is set to play a key role in Saudi Arabia’s vision to become a global tourism hub. The country surpassed its tourism target in 2023, welcoming over 100 million visitors, and is now poised to offer an entirely new kind of travel experience that merges luxury, adventure, and sustainability.
As the ‘Heart of Arabia’, the Saudi Red Sea promises to be a top destination for those seeking a blend of natural beauty, cultural immersion, and world-class luxury.