SnapLogic, a leader in generative integration, has announced the 2024 Integreat Tour, a global conference series aimed at helping businesses harness the potential of Generative AI (GenAI) to transform their operations. This year’s tour will take place in San Francisco on October 23 and London on November 7, bringing together industry leaders, IT executives, and integration specialists to discuss how organisations can modernise their systems and automate processes using cutting-edge AI technologies.
The event will feature keynote addresses from Gaurav Dhillon, SnapLogic’s CEO, and Jeremiah Stone, the company’s CTO, as well as insights from notable figures in the digital and entertainment sectors. Key speakers will include Chris Jackson, Head of Digital Data & Analytics at the Olympic Channel, and Ted Schilowitz, a futurist who has worked with Paramount Pictures and CBS Sports. They will share their experiences in applying GenAI to drive innovation, including how AI was used to enhance audience engagement during the recent Paris Olympics.
The Integreat Tour aims to address the challenges businesses face as they seek to implement GenAI technologies to streamline operations and remain competitive. The rise of GenAI has revolutionised how companies develop applications and services, with automation and integration becoming increasingly vital for managing complex processes. SnapLogic’s event will provide attendees with practical knowledge on how to apply generative integration to modernise legacy systems and reduce IT backlogs, a growing concern as demand for AI-driven solutions rises.
According to SnapLogic, the conference will be an opportunity to learn from industry experts who have successfully implemented GenAI. Attendees will hear from Todd Petersen of Arizona State University (ASU), who will explain how data integration has reduced complexity and cost, and Brian Dummann of AstraZeneca, who will highlight the positive impact of integration on user experience and business outcomes in large enterprises.
Patrick Alpers of Independent Bank will discuss how his team created over 40 GenAI agents to automate processes across multiple departments, while Matt Bostrom from Spirent will share how they launched an automated business intelligence app, integrating it with Salesforce using SnapLogic technology.
Other key speakers include Bill Bernabei, Chief Analytics Officer at CBRE, who will explain how integration helped the global real estate giant invest in strategic IT initiatives, and Maks Shah from Syngenta, who will discuss how the company connected over 400 data sources to provide real-time information to scientists working on the next generation of crops.
Dayle Hall, Chief Marketing Officer of SnapLogic, emphasised the importance of generative integration in today’s fast-paced business environment. “GenAI is here. It’s an enterprise-wide opportunity, and businesses can’t afford to miss out,” Hall said. “This year’s Integreat Tour is more crucial than ever because we have so many industry leaders who are actively using the latest technology to drive transformation. Everyone is thinking about these topics and asking, ‘How do I leverage GenAI immediately across the enterprise?’”
The 2024 Integreat Tour will serve as a platform for businesses looking to capitalise on the latest advances in AI and integration technologies. For more information and to register for the event, visit SnapLogic‘s website.