Wasabi Technologies has announced a new partnership with Grass Valley, a prominent media technology provider, to incorporate Wasabi’s cost-effective and high-performance cloud storage within Grass Valley’s AMPP platform. This integration aims to enhance media production workflows, offering advanced solutions for active archiving, live playout, and edit/render functions.
The AMPP (Agile Media Processing Platform) platform, known for its agile and software-defined workflows, now supports Wasabi’s cloud storage, which is renowned for its low cost and performance efficiency. This partnership allows media and entertainment organisations to streamline their content creation and distribution processes while managing expenses more effectively.
Grass Valley’s AMPP platform provides users with the flexibility to select the best solutions within a unified ecosystem, thereby allowing greater control and adaptability in media production. By integrating Wasabi’s cloud storage, AMPP users can now move assets freely in and out of the cloud without incurring additional costs for data egress. This feature significantly reduces the unpredictability of storage expenses, aligning with the industry’s need for cost-efficient and scalable solutions.
Whit Jackson, Vice President of Media & Entertainment at Wasabi, highlighted the impact of this integration: “AMPP has set a new standard in the broadcast industry with its flexibility and efficiency. Adding Wasabi hot cloud storage to AMPP further enhances these capabilities, helping users manage their storage needs dynamically while reducing operational costs.”
Adam Marshall, Chief Product Officer at Grass Valley, echoed this sentiment, stating, “The integration of Wasabi’s cloud storage into AMPP reflects our commitment to delivering cutting-edge tools that meet the evolving needs of our customers. The scalability and cost-effectiveness of Wasabi’s storage solutions make them an excellent addition to the AMPP ecosystem.”
This development is expected to benefit media professionals by providing a reliable and flexible storage solution, which is essential for managing large volumes of content and preparing for high-profile live events. The integration supports a range of applications within AMPP, including active archiving for long-term content storage, live playout for broadcasting, and edit/render workflows for content creation.
Grass Valley will showcase the new integration with Wasabi during the IBC 2024 event, held from September 13th to 16th at the Amsterdam RAI center. Attendees can visit stand 9.A01 to see demonstrations of the AMPP platform and discuss the benefits of Wasabi’s cloud storage with representatives from both companies.
This partnership underscores the growing trend of integrating cloud storage solutions with media production platforms, reflecting a broader industry shift towards more flexible and cost-effective media management practices. As media organisations continue to seek innovative ways to enhance their operations, the combination of AMPP and Wasabi’s cloud storage provides a compelling solution for the modern media landscape. Visit wasabi.com to learn more.