Hollywood stars Elsa Pataky and Chris Hemsworth have partnered with Experience Abu Dhabi to spotlight the city as a vibrant holiday destination. This two-year collaboration, launched with a campaign film, captures the couple’s excitement as they dream of a much-needed break, blending action with humour to showcase Abu Dhabi’s appeal.
The campaign film follows the couple as they imagine their ideal escape, set against Abu Dhabi’s scenic backdrop, and emphasises the city’s diverse offerings. From serene beaches to thrilling desert dunes, the film captures how Abu Dhabi has something for every kind of traveller.
Elsa Pataky, highlighting her family’s love for Abu Dhabi, said, “When it comes to family holidays, Abu Dhabi has it all. Each day here brings new adventures, and there’s something for everyone to enjoy. My kids have fallen in love with this place – from theme parks with exciting roller coasters to desert dune bashing and horse riding. Abu Dhabi has become our go-to holiday spot.”
Chris Hemsworth echoed her sentiments, noting how the destination has won over their family. “We’re thrilled to partner with Experience Abu Dhabi. The city offers everything we love in one place, and the memories we’ve made here are truly special. The kids didn’t want to leave! The culture, the people, and the experiences are unique, and it’s a place we can unwind and feel at home. We’ve travelled the world, but Abu Dhabi has captured our hearts.”
The campaign tagline, “Could Use a Vacation Right Now,” resonates with global travellers seeking an escape from daily routines. Abu Dhabi presents an ideal getaway where visitors can experience both adventure and tranquillity. From cultural excursions and thrill-seeking activities to family-friendly attractions like Surf Abu Dhabi and sunset walks on pristine beaches, the city promises endless possibilities.
The Hemsworth family’s experience highlights Abu Dhabi’s cultural side as well, with visits to the Louvre Abu Dhabi and opportunities to savour Emirati cuisine. The campaign film underscores how every family can find their own pace in this unique destination, complemented by Emirati hospitality.
Nouf Mohamed Al-Boushelaibi, Executive Director of Strategic Marketing & Communications at the Department of Culture and Tourism – Abu Dhabi, expressed pride in the partnership. “Elsa and Chris bring a dynamic energy that captures Abu Dhabi’s blend of culture and adventure. Their love for exploration and discovery mirrors our goal of showcasing Abu Dhabi as a place where families can create lasting memories.”
The film encourages travellers to imagine their own dream holiday in Abu Dhabi, whether it’s galloping across desert dunes, exploring art, or enjoying moments with loved ones. For Pataky and Hemsworth, it’s a destination that offers both exhilarating experiences and serene moments with family. For more information about the Department of Culture and Tourism – Abu Dhabi and the destination, please visit: dct.gov.ae and visitabudhabi.ae